Customer Relationship Management - CRM
Customer relationship management (CRM) is a widely-implemented strategy for managing a companys interactions with customers, clients and sales prospects. CRM is a web-based application designed to help sales, marketing and customer service departments exceed their expectations in an easy-to-use, productivity driven, customizable environment.
The overall goals here is to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.